Let’s talk about marketing. There’s a lot of different ways you can go about marketing and frankly, I’m a fan of whatever works. However, I’m a fan of low-risk and high-reward and when comes to marketing a Columbus digital t-shirt printing company, some ways are going to be much more expensive and much riskier than others.
Let’s start out by discussing a few strategies that really don’t cost any monetary outlay whatsoever. The first and most important thing that I would recommend is take the time to actually answer the phone. The Columbus custom embroidery and screen printing industry seems to have removed the human element out of the equation. It seems to me, that nobody wants to actually talk to anybody anymore and everything is done by email. Don’t get me wrong. I think emails are a wonderful way to keep track of whatever was presented and agreed upon, but there is a whole lot that can be gained by simply two people talking to one another.
I always educate my customers when they call us with this comment. If a Columbus screen printing and custom embroidery company doesn’t answer their phone when they think you might be a potential buyer, it’s even more far-fetched that they would actually pick up when there was a problem. That could be a real issue as well as a deal breaker on orders that might be time sensitive and have no wiggle room for error. Most people prefer human interaction and get frustrated when they’re forced to leave a voicemail and nobody ends up calling them back for days.
I realize that we’re living in a digital world. However, one of the secrets to our success is combining the best of what technology lends itself to, as well as just old school human interaction.
Now let’s talk about your website. Although it’s very important to have a professional looking website that’s user-friendly and easy to navigate but the most important part of the equation when it comes to web marketing is the ability for people to find it when they’re doing a relevant search. You have to understand that people’s attention span is very short and they have very little patience as they’re looking for immediate gratification when using a search engine. If your site is not on the first page, then then they’re probably going to click on somebody else’s site who is. Unless you’re really savvy, I would strongly recommend that you get in touch with a professional who knows what he’s doing when it comes to website optimization. It really doesn’t matter if you have a million dollar website if nobody is going to it. You can also be the very best t-shirt printer in all of Columbus but if your potential customer cannot find you when they’re in need of your service, then you’re probably not going to get the job.
To sum it up, you don’t necessarily have to be the most intelligent person in the room. You just have to know the smartest individual and have him on your team.