Marketing Strategies

Let’s talk about marketing. There’s a lot of different ways you can go about marketing and frankly, I’m a fan of whatever works. However, I’m a fan of low-risk and high-reward and when comes to marketing a Columbus digital t-shirt printing company, some ways are going to be much more expensive and much riskier than others.

Let’s start out by discussing a few strategies that really don’t cost any monetary outlay whatsoever. The first and most important thing that I would recommend is take the time to actually answer the phone. The Columbus custom embroidery and screen printing industry seems to have removed the human element out of the equation. It seems to me, that nobody wants to actually talk to anybody anymore and everything is done by email. Don’t get me wrong. I think emails are a wonderful way to keep track of whatever was presented and agreed upon, but there is a whole lot that can be gained by simply two people talking to one another.

I always educate my customers when they call us with this comment. If a Columbus screen printing and custom embroidery company doesn’t answer their phone when they think you might be a potential buyer, it’s even more far-fetched that they would actually pick up when there was a problem. That could be a real issue as well as a deal breaker on orders that might be time sensitive and have no wiggle room for error. Most people prefer human interaction and get frustrated when they’re forced to leave a voicemail and nobody ends up calling them back for days.

I realize that we’re living in a digital world. However, one of the secrets to our success is combining the best of what technology lends itself to, as well as just old school human interaction.


Now let’s talk about your website. Although it’s very important to have a professional looking website that’s user-friendly and easy to navigate but the most important part of the equation when it comes to web marketing is the ability for people to find it when they’re doing a relevant search. You have to understand that people’s attention span is very short and they have very little patience as they’re looking for immediate gratification when using a search engine. If your site is not on the first page, then then they’re probably going to click on somebody else’s site who is. Unless you’re really savvy, I would strongly recommend that you get in touch with a professional who knows what he’s doing when it comes to website optimization. It really doesn’t matter if you have a million dollar website if nobody is going to it. You can also be the very best t-shirt printer in all of Columbus but if your potential customer cannot find you when they’re in need of your service, then you’re probably not going to get the job.


To sum it up, you don’t necessarily have to be the most intelligent person in the room. You just have to know the smartest individual and have him on your team.

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Communication Is Key

I’ve heard it been said many times that little things can mean a lot. If someone proves themselves to not be faithful in the little things, how can they be relied on when it comes to big issues, like if something where to potentially go wrong during the processing of a time sensitive order. Chances are if you happen to make a phone call to several Columbus t-shirt printing companies who also happened to cater to custom embroidery, you would very likely find out that most of these companies don’t even answer the phone. You will probably be forced to leave a voicemail or shoot them an email and hope that someone will get back to you in a timely manner. The human interaction has all but been removed.

We are a Columbus screen printing company that will actually answer our phone. I consider myself to be old school and think there’s a great deal to potentially be gained by simply having an audible communication with my potential buyer. This often gives us a huge advantage to potentially overcome any challenges and obstacles they might happen to be incurring, such as a limited budget or a short time-sensitive turn around that might be required.

We live and die on the repeat customer and it’s always been our goal to create a scenario where you are going to be as comfortable having us process your t-shirt printing an embroidery needs as we are doing it for you. If we can accomplish this, then the repeat orders will simply take care of themselves. Unlike so many of our competitors, we actually want to talk to you. Consider this, when reaching out to a digital t-shirt printing company, if they didn’t answer their phone when they think you might be a potential buyer, how much less likely will they be, to return a phone call if there was an urgent problem that needed to be addressed.

We have been at this a long time and realize that to error is human, but the difference between 1 custom embroidery company and another, is simply the way they go about handling a mistake in the event one actually does occur. This all starts by making ourselves accessible to our customers when they need to talk to us.

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Challenges in Owning a Screen Printing Company

So let’s take a minute to consider what exactly it is going to take to build a successful Columbus t-shirt printing company. From an outsider looking in and the inexperienced eye, it looks easy. I mean how difficult can it be, right? Actually, it can be extremely challenging and difficult. If it was easy, everybody would be doing it. There’s a whole lot more involved than what meets the eye. For example, experience has taught me that there’s a lot of wisdom in acquiring the right equipment. However, at the same time, there’s no reason to be overpaying for it. New screen printing equipment can run into a very large expenditure and it also devalues very quickly.

The same goes for custom embroidery machines. As long as the equipment was maintained properly, a used one works just as good as a new one and you can pick it up more than not for a fraction of the cost of what you would pay for a brand new machine. You will also save on sales tax which can also add up, if you happened to find someone who happens to be in the market for an upgrade or just getting out of the custom t-shirt business entirely. So many startup companies, make the mistake of going out and buying brand new equipment before they actually have a customer base that will support such a monthly payment. They put their back against the wall and create all kinds of unnecessary pressure and in my opinion, they’re putting the cart before the horse.

I’ve been in business my whole adult life, and have come to realize through many years of experience, that the most difficult part of the equation when running any company is to find someone who needs whatever it is you’re selling. It’s so common that the inexperienced investor makes the mistake of racking up a huge overhead before he or she is able to sustain it. Another bit of advice that I could offer would be tonight start off offering everything but specializing and just catering to the Columbus digital t-shirt printing customer. There doesn’t seem to be nearly as much competition for digital applications as there is conventional screen printing and embroidery.

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Challenges during the pandemic

I can remember, not all that long ago when the economy was chugging right along and doing business was quite easy, compared to the many challenges we’ve incurred over the last two and a half years. The Columbus t-shirt printing industry was affected greatly, because so much of what we do, is event related such as golf benefits and cancer walks. People stopped congregating and things that we took for granted, such as sporting events and everyday life like eating out in a restaurant, all came to a screeching halt.

Many companies were forced to go out of business, but somehow we were able to hold on. A good percentage of our overall business is corporate so we had a fraction of what we would normally be catering to because people all of a sudden started working remotely from the safety and comfort of their own home. They weren’t needing any custom embroidery because they were working in their pajamas from their kitchen table. Then all of a sudden after about a year-and-a-half into it we had some hope show up over the horizon in the way of a vaccine. I remember thinking that we had turned the corner and things were going to get better fast and they did for just a short time and then all of a sudden we had an election and things changed. We encountered new challenges such as a supply line crisis. What used to take two or three minutes to locate t-shirts became a two and a half hour ordeal. If we were lucky enough to find some then, we would have to order them immediately or five minutes later they could be gone. I can’t tell you how frustrating it is to have a customer ready to actually place an order and not be able to find the blank apparel.

I have a friend of mine who owns a Columbus based screen printing company that ordered a digital t-shirt printing machine and was told it would take about 10 working days in order to arrive at his place of business. Three months later it still hasn’t arrived, as it was somewhere between here and China on a cargo ship. There was no room to receive the shipment at our domestic ports. I’m sure this problem isn’t going to last forever. However in the meantime, it certainly has its challenges.

Another challenge that blindsided not only the custom t-shirt industry but so many others was not being able to find folks who are willing to put in an honest day’s work. These screen printing presses and custom embroidery machines don’t run themselves. I have a lot of customers who owned restaurants and they are dealing with the exact same issues regarding not being able to find help. It makes me wonder what’s around the corner.

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Custom Screen Printing on a T-Shirt as a Gift of Love on Valentine’s Day

Custom Screen Printing on a T-Shirt as a Gift of Love on Valentine’s Day

Valentine’s day is one day of the year dedicated to someone you love. It doesn’t necessarily have to be your significant other. It can also be your friend or family member.

Make this valentine’s day more special by gifting a customized t-shirt to your valentine. With the help of a local Columbus Screen printing company, you can have any image or words printed flawlessly on your garments. You can further decorate your gift by adding embroidery, and patches.

Here are a few creative ideas for custom valentine tops:

  1. For your Significant Other

Valentine’s day is mostly celebrated by couples. They dedicate the whole day to their significant other. They give each other gifts and spend the whole day together. You can make this day more special for your valentine by giving them custom made apparel! It can either be a jersey with a picture of you and your signifigent other. With using the digital T-shirt printing process, you can have a couples’ picture on your valentine gift. Another great idea is to get matching couple pictures on tee’s or just about anything with words like ‘Mrs.’ on the girl’s and ‘Mr.’ on the boy’s top.

  1. For your Best Friend

Valentine’s day is also a great occasion to show love to your best friend. Other than chocolates and other gifts, a custom made garment for your friend is a great way to express your love towards them. You can get them a tee with a picture of both of you on it. You can decorate it even further by adding different embroidery designs to it. Another great idea is to get an item that has a funny friend phrase on it like ‘She/he is my best friend, break her/his heart and I will break your face!’

  1. For your Family Member

Showing your family that you love and appreciate them is also important and valentine’s day is a great occasion to do so. You can get custom item as a valentine gift for them. Through an experienced Columbus digital screen printing company, you can have a family photo printed on it. You can also have your family name written on it and gift to all your family members as a token of love for them this Valentine’s Day!

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Perfect Outfit Ideas for a Road Trip with Friends

Perfect Outfit Ideas for a Road Trip with Friends

When traveling for long hours in a car like when you are going on a road trip, it can be difficult to decide what will be a suitable outfit to wear. You want to appear classy but still be pleasant, and of course, depending on the season of the year, and how long you will stay in the car decides the type of clothes you will end up wearing. Or you might need diversity in your outfits because your road trip will span several days.

If you’re heading to somewhere hot and humid like Columbus Ohio, you might want to pack some funky t-shirts and breezy dresses to help you keep cool.

Here’s a list of a few core essentials to consider while ruminating outfits for a perfect road trip, leading you to opt for tees and other accessories.

  1. Destructive Skinny Jeans:

A pair of gloomy denim jeans with custom embroidery will definitely keep you comfy as you drive from place to place. For a little edgier look, wear destructive jeans; add a wide belt and some light-colored laced booties to finish off the look.

  1. Opt for a tracksuit and High heels:

Athleisure is trending right now, reducing the lines between the outfits you wear to the gym and those you’d wear to a road trip or even while lounging about the house. Pair a graphic tee with your tracksuit can be decorated with embroidery and styled up with complimentary platform heels and a quilted clutch. However, if you want to transform your basic top into something exciting, opt for DIY digital t-shirt printing or conventional screen printing methods in order to really show it off. You could even consider the possibility of getting custom apparel made for all your friends joining you on the road trip.

  1. Glam it up with a skirt:

Dress up your basic tee with a nude skirt or do the vice versa and pair it with joggers. Finish the look with a classic necklace for an adventurous look. You can choose a skirt with a bit of embroidery at the hem or floral patterns across for a more appealing outfit.

4. Knotted t-shirt printing with leggings are in the radar:

Give your basic top a new twist by tying a cute knot at the bottom, and pair it up with black leggings. To rock the style away, throw on an upper or flowing coat for a statement look. What better accessories to pack other than some chains, sunshades and a backpack?

  1. Rock the trip with Denim shorts:

If you happen to spend extra long hours in the car, go for a pair of denim shorts with some digital t-shirt printing on a lightweight custom tank top to stay comfortable the entire time. Accessorize it with a wheat link choker and let your hair rock with a silk bandanna.

  1. Layer it up with a blazer:

A road trip in irrational weather like what we’re used to in Columbus Ohio means layering up is a must. Give your outfit an extra pinch of color by channeling the 90s blazer with a casual light weight garment worn underneath. Not only will it save you from the inclement weather, but it’ll be your best-dressed road trip ever.

 

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TALKING TO A “LIVE” PERSON

Can somebody out there answer me why is it that we’re smarter than we ever have been in the history of mankind and yet it’s harder than ever to talk to a real life person and get relevant answers in order to do business? We live in a digital age where information as well as commerce can go from one end of the globe to the other in a matter of seconds and yet nobody wants to answer their phone anymore and the Columbus t-shirt printing industry is no exception to this. How many of us can relate to having to walk through five or six different prompts and then adding insult to injury, being put on hold, while listening to some lame music, in order to eventually talk to a real human in customer service?

I was under the impression that technology was supposed to make our lives easier and less stressful but apparently, just the opposite has happened. We are a Columbus screen printing and embroidery company that actually answers the phone when people call. It appears to me that the Columbus digital t-shirt printing industry is notorious for trying to take the human element out of the equation.

Everything seems to be done off of a website with either emails or texts. Trying to communicate with a real person is normally painstaking. I am old school though, and I think that although emails are a great way to keep track of whatever it was that was agreed upon, there is no substitute for just audible communication. Quite often ordering screen printing comes with numerous complications such as very short turnaround times as well as limited budgets. These are things that an automated voicemail or computers cannot cope with let alone find solutions for. I have often told my customers that if a business does not take your call or return it in a timely manner when they think that you’re a potential customer, how much less likely are they to receive a call in the event that there’s a problem? The answer to that question is not very likely.

The next time you’re in the market for custom embroidery we hope that you choose to actually call us or even come on in to come up with the right strategies in order to offset any challenges that you may be in facing. It’s our hope that we can create a scenario where you are going to be as comfortable using us as we are providing our services for you. If we do a good job, you will be calling us back with repeat orders in the future.

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Top 5 Businesses That Will Never Run Out Of Clients

Top 5 Businesses That Will Never Run Out Of Clients

Any brand that offers valuable customer service, personalized experiences, amazing perks, and quality products can never run out of clients. A business with a great market value for consumers is mostly the top running business anywhere in the world.

Undoubtedly, market value has a great impact on the success or failure of a business. However, you must be aware of the right marketing strategies to target more customers because a profitable business depends on the type of business you consider for yourself. If you wish to secure the future of your business, here’s a quick guide for you.

  1. Clothing business:

Their outfits represent people’s mind. External appearance outshines in every situation, either casual or social. With some unique designs in mind and advanced marketing techniques, you can set up a clothing business effortlessly. Even a small-scale business for ordinary tee’s can work well for you. However, custom t-shirts have been trending lately and Digital t-shirt printing and embroidery techniques have become very popular as well when it comes to decorating apparel for personal use, a cause or simply for merchandising purposes.

  1. Restaurant Business:

Managing a restaurant is like wearing a silk wrap dress, the more you hold onto the leash and the more it will stay in place. Similarly, keeping up with customer’s expectations can be exhausting, especially in the restaurant business. However, if you serve delicious food with a touch of some signature elements, you are never truly running out of customers no matter where in the world you are.

  1. Pharmaceutical Business:

With the evolution of the medical industry by researching and producing new medicines that enhance health and quality of life for patients globally, the pharmaceutical industry is like a treasure for the global economy. Whether you live in Columbus Ohio or dwell in a small town, medicines are needed everywhere. With the emergence of Covid-19, the world has become more dependent on pharmaceutical companies. You see every third person either having a headache or going through seasonal flu; opt for such medicines required at the moment and while it is purely capitalist and sounds downright selfish, there will always be need for medicine, thus always a lot of business for pharmaceuticals.

  1. Transportation business:

The transportation business has immense importance in every day life. It enables trade, communication and works as a medium of exchange between two countries. Transportation plays an essential role in the economic growth of a country as well as in globalization. By moving products such as screen printing and custom embroidery on apparel from production to consumption, transportation provides a channel to make two ends meet. Be it local transportation such as right here in Columbus Ohio or inter-city or even international transportation, people will always commute and thus will need transport to do so.

4. Retail Stores:

Retailing has an enormous impact on a country’s economy, and we can’t deny it for current manufacturers. Retail stores play an essential role in high-quality exposures to businesses and extensive distribution of products. Nowadays, retailers have extended their business by keeping every valuable accessory to their store, from digital t-shirt printing to elaborate embroidery services to appliances, you can find tons of multi-purpose stores retailing merchandise across various categories.

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5 Reasons Why Your Brand Should Invest In Branded Apparel

5 Reasons Why Your Brand Should Invest In Branded Apparel


Providing your staff with branded apparel can be a serious boost to various aspects of your business. High quality logo apparels gives your business a sense of style and brings professionalism and focus to the workplace. Not just brands, social causes and events all benefit greatly from the right application. Take for instance, the Columbus Ohio Tomato Festival where many brands provide logo apparel to people for free in order to penetrate the target market with ease.
This act makes your workplace more welcoming to potential clients, who will be more interested in working with your particular look.

A lot of brands also believe in using their logo on customer oriented products such as the famous Chanel clutch with the interlocking Cs or the popular LV tote bag.


Custom apparel promises countless benefits for business, here we have listed a few.

Enhance business culture:

Employees with custom t-shirts provide a vogue impression to the clients. When employees proudly display their business name, the result is contagious. The right look can help stimulate a workplace culture that emphasizes reliability, consistency and dependability. Both clients and employees will know what expectations to keep with positive business culture.

Increase your recognition:

The values you advertise through your logo apparel can go beyond the day-to-day agreements you make, which are when your particular individual look can actually catch on. When potential clients are then faced with a choice between your style and another, they will select the product that they’re more familiar with, even if they’re only recognized by way of some thing as simple as spotting a certain digital t-shirt printing design on a tee promoting a cause they support.

Improved client’s relations:

Screen Printing as well as embroidery on apparels help clients feel that your business staff is unified. In this way, clients get impressed with the efficiency of the staff in rendering great service, regardless of who’s guiding them. They instantly know that your entire crew is representing your core values as well as vision. Approachable employees are essential to growing good customer relation, and a great embroidery application is a vital step in this direction.

Team Strength:

Team strength lies in unity. Employees that share the same uniform have a mutual connection that makes them relatable. The right screen printing application on them can be a real spirit booster, and it helps align the staff with your common goals and ambitions. This is especially true for teams working in customer services or BTL marketing. Not only does it give them team strength but also helps to promote the company’s vision. It is most often best to include a motivational quote accompanied with a classy embroidery application along side of it.

Build trust and credibility:

Columbus Ohio clients view branded apparel as a sign of high quality and legitimacy. When your employee approaches the client wearing your company name, they will expect a positive experience. The air of trust develops a cordial relation between the potential buyer and seller beyond just the services that are being purchased; it reflects the human qualities that show that you are not just all about your own interests but also prioritizes clients’ goals as well. The right look can help in establishing a strong foundation far creating an environment of trust and credibility that will be ongoing for many years to come.

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7 Things You Need to Know about Starting an Online T-shirt Business

7 Things You Need to Know about Starting an Online T-shirt Business

Jeans aren’t just the only dominant casual wear. In fact, there are many other types of clothing types that often reflect our personalities, identities and interests. with the rise of e-commerce, people prioritize to shop online rather than domestically roaming around the brick and mortar stores. The idea of running your own internet based business sounds exciting, but before you get to generate the revenue, you’ll have to learn the basic tools to automate the entire process.

If you’re an entrepreneur based out of Columbus Ohio and want to start a business in a relatively inexpensive way, you might opt for an online business. Given the hot and humid weather, short sleeve garments are always in demand and there’s no better way than to provide people what they need the most, all with a personal touch; everything that you can do at easy with a custom design business.

In the following guide, we will let you know essentials of starting an online company.

  1. Select a niche.

It is essential to select a particular niche at the start of your business venture to attract the right target audience without crossing your budget. Generally, categories like graphic tees or screen printing instantly get noticed by a wide range of people. Once you select your niche, create a business plan for your brand that covers your ambitions. Embroidery and digital t-shirt printing particularly works because a lot of brands and event management firms etc. look for vendors that could create their apparel.

  1. Gets quality material:

The quality of your product will be paramount to your brand and its success, so prioritize educating yourself and choosing the products you carry wisely. Choosing quality over lower end items encircles several factors, including fitting, size and weight. Consider choosing fabrics like cotton or silk.

  1. Get feasible printing options.

Getting the the items in a bulk quantity can be relatively cheaper than others. The most common type of applications includes embroidery and laser transfer going with digital t-shirt printing options are often more cost-effective and easy to tackle. Explore the various options and choose what offers you the best price and quality and overall value.

  1. Create innovative designs.

Make certain to produce a high-quality resolution image that works well and is going to set your brand apart from the competition. You can choose from various screen printing patterns or other designs that would work such as corporate logos. While a design appears satisfactory on your device, it might not work out on the apparel itself. You might consider hiring a professional designer to produce a high-quality image.

  1. Focus on the Marketing Strategies

There are numerous ways to promote your products. However, the best place to promote a product is where your target audience resides such as Columbus Ohio. Also, if your target audience is the younger generation, advertise your product where they hang out online (social media apps). Also, given the larger dependence of the younger generation on e-commerce platforms, it’s never too bad to sell your products online on a niche website. You could perhaps offer self-customization plans on your website as well.

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