Starting a printing business

I’ve heard it said that knowledge is power. Working hard to achieve one’s goal is certainly admirable but let’s face it, when it comes to the end of the month, and it’s time to pay your bills, nobody cares how hard you actually tried. All your creditors are concerned with this one thing – where’s their money! If you happen to be a young entrepreneur with a lot of energy and ambition that’s trying to make a name for himself in the Columbus t-shirt printing industry, then I would certainly recommend you pull up a chair, get comfortable and read this carefully.

There are many different ways that you can go when starting a Columbus screen printing and custom embroidery company. That being said, there are no for sures in business and every approach you take is going to be a calculated risk. I happen to be a big fan of low risk and high reward. The first thing you need to do is pick your battles. One needs to be very discriminating regarding where he or she is going to direct the lion’s share of their effort, as well as where to allocate their initial investment. The traditional way of starting a digital t-shirt printing company for most folks has been to go out and buy some very expensive equipment. You are also going to need a place to put it and do your production. If you choose to take this path you are also going to require employees that know what they’re doing and standing behind those presses. We’re talking huge overhead here! As I mentioned earlier, the employees have to know what they’re doing.

There’s a lot more to screen printing and embroidery then just owning the machinery. You need to know how to use it and there’s a huge learning curve to it. That being said, the good folks and representatives at the trade shows make it look so effortless. I can assure you that it’s not that way when you’re first starting out. Be expected to ruin a lot of different T-shirts. Relax, it’s all part of the learning process. My recommendation would be to start out by just forming a marketing plan. No matter how good you are at whatever it is you do, nothing happens before the sale and without that, you’ll quickly be out of business. I also recommend not incurring that huge overhead when first starting out. Instead, why don’t you consider finding a good contract embroiderer to do the work for you? Using this method, you will be able to do a feasibility study and see if you can actually be successful in sales and build a significant clientele before incurring a huge monthly financial responsibility.

The fact that we live in the digital environment that we do, this will give you a huge advantage when reaching out to new potential customers compared to the old days when people did mass mailings and just walked around knocking on doors. Instead I would start out with a very targeted social media campaign. Work on building a following on several different social media platforms. I hope this is helpful!

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Communication Is The Most Important

Well it’s towards the end of Fall and winter is soon to come. There is the smell of fireplaces burning as well as the leaves changing colors, along with warm days and chilly nights. It’s also time for breaking out your favorite hoodies along with jackets and other long sleeve apparel. If you happen to be looking for a company that can provide Columbus digital t-shirt printing, then I highly recommend you give us a call. I’m confident that we have what it takes to potentially earn your business, not only for your current order, but hopefully for years to come. To be fair, we’re not the only Columbus screen printing and embroidery company out there that’s good at what they do. However, what we do better in my opinion than anyone else is simply the ability to communicate not only by email but audibly. In today’s society, it’s becoming more unusual for somebody to actually answer their telephone when you call. Folks are more than not, forced to leave a voicemail in hopes that somebody will actually call them back in a timely manner. It’s not uncommon that no one actually calls you back at all or you get a call back days later. That doesn’t work when there’s a short turnaround time involved. Emails are often an excellent way to keep track of whatever was presented, but there’s also so much to potentially be gained by audible communication and two people simply talking on the phone.

Here’s something to consider. If a Columbus digital t-shirt printing company doesn’t answer when you call for a quote request, it’s probably a good bet that they’re not going to answer if there happens to be a potential problem either. There’s so much more to take into consideration when shopping for a Columbus embroidery company then just the lowest price. A good example of this would be for a potential customer to receive their t-shirts a few days later after your event date. At that point, it doesn’t even matter if the order happens to look great as the event is over and you probably don’t need them anymore. I would recommend that you check out the ratings on their reviews. I’m not saying we never make a mistake. I’m just stating that the difference between a great custom screen printing company and an average one is simply the way they handle it.

Give us a call as we actually want to talk to you! If we by chance don’t answer the phone, it’s probably because we’re on the line with another potential customer. Just leave a message and we’ll be faithful to call you back in a timely manner.

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It’s all in the details!

I’ve heard it said quite often that the little things can mean a lot and that extra attention should be taken when addressing the small details of a job. After all, if you’re faithful to do the little things correct, it’s likely that larger opportunities will come around. This not only holds true in everyday life but also in business. Take actually answering the phone for example. It doesn’t seem like a very big deal, but you would be amazed at how few Columbus t-shirt printing companies actually don’t. More than not, you have to leave a voicemail and hope that somebody will actually call you back in a timely manner. The live human element for the most part has been taken out of the sale equation. Everything is sent via email or text and nobody wants to actually talk to anyone.

I’ve been in the digital t-shirt printing business for quite some time and can attest that good clear concise communication is paramount when trying to figure out a scenario that’s going to be conducive to everyone involved. After all, the goal is to try to create a situation where our customer is going to be as comfortable using us for his or her custom screen printing and embroidery needs as we are wanting to cater to it. If we do our job correctly, we’re certain that the repeat orders will most likely take care of themselves. Audible communication has proven to be the best way of achieving this.

The Columbus screen printing and embroidery industry is extremely competitive and as an owner, I look for ways that I can gain an edge. Who would have thought it was this simple and uncomplicated, whereby just answering the phone when somebody reaches out would make that big of a difference? That being said, I can assure you that it does. My customers have actually told me that if a custom t-shirt printing company refuses to answer the telephone when they think that I could be a potential customer, it’s very unlikely they would actually receive my phone call in case there was a problem. It’s not uncommon that the bid request would involve potential complications such as an extremely short turnaround time or a very limited budget. These challenges are issues that are best talked about.

We consider ourselves old school when it comes to figuring out a scenario that’s going to be beneficial to everyone involved in Columbus when it comes to all their embroidery requirements.

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Benefits of Networking

Let’s talk about the power of networking. Most people are good at something but very few individuals are great at everything. There are so many different components to running a successful Columbus digital t-shirt printing company. There’s also a huge difference between running a business and having your business run you. You will soon realize that there’s only so many working hours in the day and only so much energy that one person can expel. You need to realize that you’re not living to work, but you’re working to live. There’s a huge difference! The first piece of advice I would give you is to recognize what your strengths are and what are your weaknesses. Once you established that, you can surround yourself with a network of people who are great at whatever it is you’re lacking and don’t do well.

They need to have an understanding that it’s their job to make you look good and if done correctly, there is no limit to how far they can take you. It also frees you up to do what you excel in and more importantly have a life outside of your business. I’ve heard it said that nobody really owns anything as we’re all simply renters. The point I’m making here is that when it comes time to leave this world, nobody can take anything with them and all that you’ve acquired is left behind. At the end of your time, you will not be thinking, if only I’d have worked a little harder or had a little more. You will be thinking that I’m glad I spent time doing something meaningful that I enjoy. Networking with the right personnel will allow you to accomplish this.

When it comes to establishing new digital t-shirt printing customers, experience has taught us that it is much easier to sustain an established customer than it is a brand new one. The custom embroidery and Columbus Screen Printing industry is no exception to that. One thing I love about this business is it repeats approximately every four months as the season changes. People go from short sleeve T-shirts to the long sleeve hoodies and jackets. They’d much rather deal with someone who they’ve dealt with before as they’re already convinced of your abilities to get orders done on time and looking great. In other words, you don’t have to sell them on yourself. Besides that, their logo should be archived and it’s just a matter of pulling it and reusing it far custom embroidery orders.

If you end up doing your job well, then the repeat order should take care of themselves.

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Marketing Strategies

Let’s talk about marketing. There’s a lot of different ways you can go about marketing and frankly, I’m a fan of whatever works. However, I’m a fan of low-risk and high-reward and when comes to marketing a Columbus digital t-shirt printing company, some ways are going to be much more expensive and much riskier than others.

Let’s start out by discussing a few strategies that really don’t cost any monetary outlay whatsoever. The first and most important thing that I would recommend is take the time to actually answer the phone. The Columbus custom embroidery and screen printing industry seems to have removed the human element out of the equation. It seems to me, that nobody wants to actually talk to anybody anymore and everything is done by email. Don’t get me wrong. I think emails are a wonderful way to keep track of whatever was presented and agreed upon, but there is a whole lot that can be gained by simply two people talking to one another.

I always educate my customers when they call us with this comment. If a Columbus screen printing and custom embroidery company doesn’t answer their phone when they think you might be a potential buyer, it’s even more far-fetched that they would actually pick up when there was a problem. That could be a real issue as well as a deal breaker on orders that might be time sensitive and have no wiggle room for error. Most people prefer human interaction and get frustrated when they’re forced to leave a voicemail and nobody ends up calling them back for days.

I realize that we’re living in a digital world. However, one of the secrets to our success is combining the best of what technology lends itself to, as well as just old school human interaction.

Now let’s talk about your website. Although it’s very important to have a professional looking website that’s user-friendly and easy to navigate but the most important part of the equation when it comes to web marketing is the ability for people to find it when they’re doing a relevant search. You have to understand that people’s attention span is very short and they have very little patience as they’re looking for immediate gratification when using a search engine. If your site is not on the first page, then then they’re probably going to click on somebody else’s site who is. Unless you’re really savvy, I would strongly recommend that you get in touch with a professional who knows what he’s doing when it comes to website optimization. It really doesn’t matter if you have a million dollar website if nobody is going to it. You can also be the very best t-shirt printer in all of Columbus but if your potential customer cannot find you when they’re in need of your service, then you’re probably not going to get the job.

To sum it up, you don’t necessarily have to be the most intelligent person in the room. You just have to know the smartest individual and have him on your team.

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Communication Is Key

I’ve heard it been said many times that little things can mean a lot. If someone proves themselves to not be faithful in the little things, how can they be relied on when it comes to big issues, like if something where to potentially go wrong during the processing of a time sensitive order. Chances are if you happen to make a phone call to several Columbus t-shirt printing companies who also happened to cater to custom embroidery, you would very likely find out that most of these companies don’t even answer the phone. You will probably be forced to leave a voicemail or shoot them an email and hope that someone will get back to you in a timely manner. The human interaction has all but been removed.

We are a Columbus screen printing company that will actually answer our phone. I consider myself to be old school and think there’s a great deal to potentially be gained by simply having an audible communication with my potential buyer. This often gives us a huge advantage to potentially overcome any challenges and obstacles they might happen to be incurring, such as a limited budget or a short time-sensitive turn around that might be required.

We live and die on the repeat customer and it’s always been our goal to create a scenario where you are going to be as comfortable having us process your t-shirt printing an embroidery needs as we are doing it for you. If we can accomplish this, then the repeat orders will simply take care of themselves. Unlike so many of our competitors, we actually want to talk to you. Consider this, when reaching out to a digital t-shirt printing company, if they didn’t answer their phone when they think you might be a potential buyer, how much less likely will they be, to return a phone call if there was an urgent problem that needed to be addressed.

We have been at this a long time and realize that to error is human, but the difference between 1 custom embroidery company and another, is simply the way they go about handling a mistake in the event one actually does occur. This all starts by making ourselves accessible to our customers when they need to talk to us.

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Challenges in Owning a Screen Printing Company

So let’s take a minute to consider what exactly it is going to take to build a successful Columbus t-shirt printing company. From an outsider looking in and the inexperienced eye, it looks easy. I mean how difficult can it be, right? Actually, it can be extremely challenging and difficult. If it was easy, everybody would be doing it. There’s a whole lot more involved than what meets the eye. For example, experience has taught me that there’s a lot of wisdom in acquiring the right equipment. However, at the same time, there’s no reason to be overpaying for it. New screen printing equipment can run into a very large expenditure and it also devalues very quickly.

The same goes for custom embroidery machines. As long as the equipment was maintained properly, a used one works just as good as a new one and you can pick it up more than not for a fraction of the cost of what you would pay for a brand new machine. You will also save on sales tax which can also add up, if you happened to find someone who happens to be in the market for an upgrade or just getting out of the custom t-shirt business entirely. So many startup companies, make the mistake of going out and buying brand new equipment before they actually have a customer base that will support such a monthly payment. They put their back against the wall and create all kinds of unnecessary pressure and in my opinion, they’re putting the cart before the horse.

I’ve been in business my whole adult life, and have come to realize through many years of experience, that the most difficult part of the equation when running any company is to find someone who needs whatever it is you’re selling. It’s so common that the inexperienced investor makes the mistake of racking up a huge overhead before he or she is able to sustain it. Another bit of advice that I could offer would be tonight start off offering everything but specializing and just catering to the Columbus digital t-shirt printing customer. There doesn’t seem to be nearly as much competition for digital applications as there is conventional screen printing and embroidery.

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Challenges during the pandemic

I can remember, not all that long ago when the economy was chugging right along and doing business was quite easy, compared to the many challenges we’ve incurred over the last two and a half years. The Columbus t-shirt printing industry was affected greatly, because so much of what we do, is event related such as golf benefits and cancer walks. People stopped congregating and things that we took for granted, such as sporting events and everyday life like eating out in a restaurant, all came to a screeching halt.

Many companies were forced to go out of business, but somehow we were able to hold on. A good percentage of our overall business is corporate so we had a fraction of what we would normally be catering to because people all of a sudden started working remotely from the safety and comfort of their own home. They weren’t needing any custom embroidery because they were working in their pajamas from their kitchen table. Then all of a sudden after about a year-and-a-half into it we had some hope show up over the horizon in the way of a vaccine. I remember thinking that we had turned the corner and things were going to get better fast and they did for just a short time and then all of a sudden we had an election and things changed. We encountered new challenges such as a supply line crisis. What used to take two or three minutes to locate t-shirts became a two and a half hour ordeal. If we were lucky enough to find some then, we would have to order them immediately or five minutes later they could be gone. I can’t tell you how frustrating it is to have a customer ready to actually place an order and not be able to find the blank apparel.

I have a friend of mine who owns a Columbus based screen printing company that ordered a digital t-shirt printing machine and was told it would take about 10 working days in order to arrive at his place of business. Three months later it still hasn’t arrived, as it was somewhere between here and China on a cargo ship. There was no room to receive the shipment at our domestic ports. I’m sure this problem isn’t going to last forever. However in the meantime, it certainly has its challenges.

Another challenge that blindsided not only the custom t-shirt industry but so many others was not being able to find folks who are willing to put in an honest day’s work. These screen printing presses and custom embroidery machines don’t run themselves. I have a lot of customers who owned restaurants and they are dealing with the exact same issues regarding not being able to find help. It makes me wonder what’s around the corner.

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Custom Screen Printing on a T-Shirt as a Gift of Love on Valentine’s Day

Custom Screen Printing on a T-Shirt as a Gift of Love on Valentine’s Day

Valentine’s day is one day of the year dedicated to someone you love. It doesn’t necessarily have to be your significant other. It can also be your friend or family member.

Make this valentine’s day more special by gifting a customized t-shirt to your valentine. With the help of a local Columbus Screen printing company, you can have any image or words printed flawlessly on your garments. You can further decorate your gift by adding embroidery, and patches.

Here are a few creative ideas for custom valentine tops:

  1. For your Significant Other

Valentine’s day is mostly celebrated by couples. They dedicate the whole day to their significant other. They give each other gifts and spend the whole day together. You can make this day more special for your valentine by giving them custom made apparel! It can either be a jersey with a picture of you and your signifigent other. With using the digital T-shirt printing process, you can have a couples’ picture on your valentine gift. Another great idea is to get matching couple pictures on tee’s or just about anything with words like ‘Mrs.’ on the girl’s and ‘Mr.’ on the boy’s top.

  1. For your Best Friend

Valentine’s day is also a great occasion to show love to your best friend. Other than chocolates and other gifts, a custom made garment for your friend is a great way to express your love towards them. You can get them a tee with a picture of both of you on it. You can decorate it even further by adding different embroidery designs to it. Another great idea is to get an item that has a funny friend phrase on it like ‘She/he is my best friend, break her/his heart and I will break your face!’

  1. For your Family Member

Showing your family that you love and appreciate them is also important and valentine’s day is a great occasion to do so. You can get custom item as a valentine gift for them. Through an experienced Columbus digital screen printing company, you can have a family photo printed on it. You can also have your family name written on it and gift to all your family members as a token of love for them this Valentine’s Day!

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Perfect Outfit Ideas for a Road Trip with Friends

Perfect Outfit Ideas for a Road Trip with Friends

When traveling for long hours in a car like when you are going on a road trip, it can be difficult to decide what will be a suitable outfit to wear. You want to appear classy but still be pleasant, and of course, depending on the season of the year, and how long you will stay in the car decides the type of clothes you will end up wearing. Or you might need diversity in your outfits because your road trip will span several days.

If you’re heading to somewhere hot and humid like Columbus Ohio, you might want to pack some funky t-shirts and breezy dresses to help you keep cool.

Here’s a list of a few core essentials to consider while ruminating outfits for a perfect road trip, leading you to opt for tees and other accessories.

  1. Destructive Skinny Jeans:

A pair of gloomy denim jeans with custom embroidery will definitely keep you comfy as you drive from place to place. For a little edgier look, wear destructive jeans; add a wide belt and some light-colored laced booties to finish off the look.

  1. Opt for a tracksuit and High heels:

Athleisure is trending right now, reducing the lines between the outfits you wear to the gym and those you’d wear to a road trip or even while lounging about the house. Pair a graphic tee with your tracksuit can be decorated with embroidery and styled up with complimentary platform heels and a quilted clutch. However, if you want to transform your basic top into something exciting, opt for DIY digital t-shirt printing or conventional screen printing methods in order to really show it off. You could even consider the possibility of getting custom apparel made for all your friends joining you on the road trip.

  1. Glam it up with a skirt:

Dress up your basic tee with a nude skirt or do the vice versa and pair it with joggers. Finish the look with a classic necklace for an adventurous look. You can choose a skirt with a bit of embroidery at the hem or floral patterns across for a more appealing outfit.

4. Knotted t-shirt printing with leggings are in the radar:

Give your basic top a new twist by tying a cute knot at the bottom, and pair it up with black leggings. To rock the style away, throw on an upper or flowing coat for a statement look. What better accessories to pack other than some chains, sunshades and a backpack?

  1. Rock the trip with Denim shorts:

If you happen to spend extra long hours in the car, go for a pair of denim shorts with some digital t-shirt printing on a lightweight custom tank top to stay comfortable the entire time. Accessorize it with a wheat link choker and let your hair rock with a silk bandanna.

  1. Layer it up with a blazer:

A road trip in irrational weather like what we’re used to in Columbus Ohio means layering up is a must. Give your outfit an extra pinch of color by channeling the 90s blazer with a casual light weight garment worn underneath. Not only will it save you from the inclement weather, but it’ll be your best-dressed road trip ever.


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