Let’s discuss what it takes in order to set yourself apart from all the other many Columbus Ohio screen printing companies out there that you are competing against. Often there is a very fine line between mediocrity and greatness or even failure for that matter. There’s an old saying that says, “if it was easy, everybody would have figured out and would be doing it.” Sometimes the most simplest of applications are often overlooked. For example, how many times have you called up a digital T-shirt printing company and the telephone rings more than eight times before someone finally answers it only to find out that it was an automated voice mail and you are forced to leave a message? I’m sure that this happened to all of us as that seems to be the new norm instead of the exception to the rule.
One of the most important things that I would recommend is to have a real person taking calls. Although that costs a little bit of money, it is penny wise and dollar foolish not to do so. So often, things aren’t quite as simple as just needing a bid for something. It’s not uncommon for there to be a lot of complications that often factored in. The average person who is reaching out to you is not a professional custom embroidery company like yourself and they are quite likely looking for some direction. They had no idea how involved the process is and they are reaching out to a local and experienced Columbus Ohio screen printing company that can help them to navigate through the whole entire process.
Let’s face it, every job starts with that initial bid request and after that it’s up to you to convince them that your specific digital T-shirt printing company is going to give them the best deal. If you happen to miss that particular phone call, then it’s not uncommon that your potential client has moved on and called one of your competitors. Another thing you might want to take into consideration is to not only deal with custom T-shirt printing, but also cater to people who are looking for embroidery as well. By doing this, you will be expanding your market share and can sell the same individual jackets and hats and higher-end golf shirts. I would recommend that you charge them an initial digitizing fee in order to set up their logo and make sure that they know that the digitized image can be reused over and over again as long as the image doesn’t change in any way shape or size. This way they will remember that the next time they’re in the market for more apparel, they won’t start looking for it anywhere else. There is a perceived value there and repeat orders are much easier to cater to than the initial one is because they’re already set up in the system. It’s just a matter of going through your archives and finding their logo and reusing it.