Sometimes the littlest things make all the difference in the world, especially when it comes to distinguishing oneself from all the other competitors out there who do the same thing. For example, it seems the trend these days is for people to not answer their phones when you call them. This also is the norm for businesses. It didn’t used to be like that. I can remember about 15 years ago when that was almost unheard of. Experience has taught me that one of the keys to building a successful Columbus Ohio t-shirt printing company is being able to talk to my customers when they call. I want to know everything about what they are trying to accomplish to put together solutions to any type of challenges that they might be dealing with, such as a very limited amount of funds or requiring a very speedy turnaround time.
Let’s say they did a search for and actually called 4 different Columbus screen printing and embroidery companies and out of those 4 only 1 of them actually had a real person take their call. All of the others just used a voice mail system and they were forced to leave a message and hopes that someone would actually call them back within a timely manner. The same person waited just a few days prior to their event to actually place their custom t-shirt order. Which one of these do you think is going to have the better chance of closing the deal? I consider myself to be old school when it comes to wanting to talk to my potential customer. We still like to use emails in addition to that because that is an excellent way to keep track of what was presented and finally agreed upon so it’s not necessarily using one or the other but a combination of both. I have often asked myself how was such a critical component like audible communication so often neglected? That’s just amazing to me because it’s such an important part of winning someone’s confidence in your abilities as a competent Columbus Ohio screen printing company.