Previously we talked about how much easier it was to deal with someone that you have a history with compared to someone you’ve never met before. This week I would like to talk about how you establish a first-time customer. To begin with, let’s understand that although hard work is admirable, when it comes time to make your mortgage payment or pay on your screen printing or custom embroidery equipment, nobody really cares how hard you worked or wants to hear that you tried hard, but you just don’t have enough to pay on that mortgage. So once again, you can’t pay your bills with effort, you have to make money. Trying your very hardest is not nearly as important as good sound, concise and definitive direction. For example, it doesn’t matter if you’re running as fast as you possibly can, if you’re running east and you should be running west. I heard someone say that experience is typically the best teacher. However, let’s be practical here. Wouldn’t it be better to be able to learn from one of your competitor’s mistakes in order to avoid making your own? Of course it would! Especially when some mistakes can be unforgiving.
The very fact that we live in a digital era when it’s not even necessary to get in your car and drive a few miles in order to find a local Columbus t-shirt t-shirt printing company like it might have been 15 years ago. Anyone can just sit at their kitchen table or in their recliner and do a relevant search for whatever it is they happen to be looking for at that moment and within seconds, there’s multiple choices.
The point I’m making here is that the key to launching any Columbus digital t-shirt printing company is to make sure you show up on the first landing page when somebody’s looking for you instead of having them stumble onto one of your competitors. Another word of advice would be to surround yourself with experts who are great at what they do. For example, if you’re not very computer savvy, don’t worry you don’t have to be. Just affiliate with someone who is. There are so many different aspects to running a business. Realize what you’re strong at and at the same time ,where you need help and then put the right individual in place where they can use their expertise and take you places that you could never get to on your own.