The last time we spoke we talked about several different things. One being about how much easier it is to deal with someone who’s already sold on you, as well as your abilities to process their order with excellence and in a timely manner. We also touched on the fact that the best salesman leads and they lead very softly.
I gave the example of not only giving your clients exactly what they asked for but also throwing in something extra that they never even expected, such as a hooded sweatshirt with pockets or a jacket. Let’s evaluate exactly what you did here. Not only did you make a friend and impress your new customer, but you actually planted a seed in hopes and expectation that it will grow. Here’s what I mean by that. The guy you gave it to is wearing it around and all the other employees take notice of it and say that’s a really nice jacket. They then ask where’s mine? However in a short time, it’s not uncommon that the telephone will ring and it’s the same individual who you planted that seed with and he’s asking you how much would it be for the same jacket for the rest of his office personnel?
The last thing we touched on was how difficult it was back in the day when you had a knock on 100 Doors just to find someone who actually needed some new custom t-shirts right at that very moment. It was not only time consuming but it was exhausting. Today, we live in a digital age and we have advantages that we’ve never had before. The key to success in marketing is relevant to someone getting on the search engine and doing a relevant search for whatever it is they’re looking for. Let’s say they did a search for Columbus Screen Printing and embroidery companies. They simply go to a landing page and start scanning down until they find one that is of interest. I like to refer this as sniper marketing unlike comparing it to what I would call shotgun marketing which would be just cold calling from door to door. In order to do this, you not only need a decent website but more importantly than that, you need to be the one that shows up normally within the five listings on that first landing page. A person’s interest span is extremely short. So when they happen to click on your site, it needs to grab their attention immediately or at least within the first 10 seconds. If this doesn’t happen, then they’re off of yours and clicking on someone else’s site.
What does it profit somebody to have a million dollar website but nobody can find it? It’s similar to having a major shopping mall in the middle of the Mojave Desert where nobody travels. It can be the greatest Mall out there but if nobody can find it or even realize it’s there in the first place. Nobody’s going to end up going there. Stay tuned in for the next blog where we’ll discuss more about sales and marketing digital t-shirt printing and more about custom embroidery.