Starting a Columbus custom embroidery company can be overwhelming if you happen to be the new kid on the block just starting up. For example, there’s so many different aspects to it. Where do you even start? I always emphasize that the most important part of any new business is the marketing, and then the sales that back it up. You can be the best Columbus t-shirt printing company in the business, but if that phone doesn’t ring with a potential customer on the other line, you are quickly going to be out of business. It all starts with that all important quote request.
There’s many ways to acquire this, but the most common platform is typically either social media or a major search engine. Someone does a relevant search for whatever it is they’re needing, such as digital t-shirt printing or screen printing and that normally will direct them to that first landing page. It’s not a coincidence that you’re seeing the websites that are there. They’re either called sponsored ads or they are natural. The sponsored ones are there simply because someone paid for them. Every time someone clicks on them it costs the person that paid for it a little bit of money. How much does it cost? Well that depends on the search term. Each term is different, and what determines the cost is usually determined by how popular that word is. For example, the term, Columbus screen printing is going to be different than Columbus embroidery. The word digital t-shirt printing is going to be different than sign manufacturing and so on.
Although this type of marketing campaign can be very successful, it can also be very expensive and even put some out of business very quickly if they’re not careful. The best way to approach this in my opinion is to reach out to somebody who is experienced in this type of thing. They can help you to set daily and even weekly budgets. Once that money runs out, your ads will go offline. There is software out there that will help you to manage this where you don’t have to be constantly looking at a monitor.
One of the things I like about this type of marketing is that you can turn these ads on or off depending on your workload that it generates. The reason I say this, is that it doesn’t do you any good to write up an order if you can’t fulfill it, especially if it happens to be time sensitive. If you choose to pursue this approach, I would recommend starting out small and just doing a feasibility study with let’s say $100. Of course, how long it takes to go through that dollar amount will be relevant to the cost of the words you choose. One of the problems you may incur is what’s known as empty clicks. People who are trying to sell you something such as embroidery thread or screen printing supplies will also probably be clicking as well. I would just view this as the cost of doing business as there’s no way to control who is actually going to be the one to reach out to you, whether it’s a salesman or a potential customer.
One of the things that I like most about this type of marketing is the fact that you can gear this type of campaign to a very targeted and specific audience. Understand that there are no guarantees with this approach and everything you try is going to be a calculated risk. That’s why I recommend doing a feasibility study first and then you can gauge on its performance, whether this is going to be something you want to pursue in the future or not.
If you’ve taken any type of sales training, you were taught that a person’s attention spam is very limited. You typically have approximately 30 seconds or less to do this and if you can’t, then they’re simply clicking on to the next website on the landing page.