To pick up on where we left off regarding subject matter of our last blog, we mentioned how difficult as well as overwhelming it can be to try to find good direction on how to start up a successful Columbus digital t-shirt printing company. We also spoke about where you can acquire such knowledge and who do you even ask. I mentioned that we live in a digital world now where information can fly across the Earth from one into the other in just a matter of seconds. This is a great time to be an entrepreneur! In fact, there’s advantages today that there have never ever been in history. Therefore, I highly recommend that you take advantage of them.
There’s pretty much a “how to” tutorial on anything you would like to know including this current business venture. One of the best pieces of advice I can think to give you would be to identify the right questions to ask. Another helpful hint would be to study your competition as your competitors can often teach you a lot.
If you were to do a search for, “Who is the best Columbus screen printing and embroidery company currently available?”, it will take you to a landing page with likely 10 or 12 results. Click on those particular sites and study them. What do you see? How are they laid out? There is a very good reason that you’re viewing the ones that are there and not seeing the ones that are not. The search engines evidently like what they see as well and are rewarding these particular companies with preferential treatment regarding where they are placed. Instead of trying to reinvent things, just implement some of the same strategies that are being used by these competitors.
We also touched on the fact that we live in a digital society where space and distance are not nearly as relevant as it used to be. Information can fly across the planet at the speed of light. Congratulations on the fact that it’s a wonderful time to be an entrepreneur as there are advantages today that have never existed in the history of mankind. Anyone can pretty much find out anything they want to in seconds just by clicking on the right site and asking the right questions. You don’t have to necessarily go to a trade school or take any formal classes that would normally require a big financial investment.
We also touched on the fact that people’s attention spans are very short and you have to capture their interests in just a matter of seconds or they are going to look somewhere else. Therefore, not only do you need to be on that first landing page, but you need to make sure that your particular site is going to be designed correctly. I would recommend surrounding yourself with a network of experts. In other words, you don’t necessarily have to be the smartest guy in the room, but you need to have the smartest people on your side and working in your interest on your behalf. I’ve always been of the impression that any successful digital t-shirt printing company has to have balance. For example, what good does it gain for you to write an order if you can’t fulfill it? Again, there are so many different aspects of starting up any new business and a great place to start is sales and marketing.
Stay tuned for our upcoming blog, which will cover how to acquire that new customer.