What it takes to stand out in the screen printing business

In this blog we will try to break down what exactly differentiates one Columbus, OH screen printing company apart from another. We understand and are well aware of the fact that we are not the only game in town. Therefore, it’s all about finding a way to get an edge over your competitors. It’s our mission to establish a perceived value and are potential customers mind in order that he at least gives us an opportunity to give him a competitive bid. The average person has a very short attention span and when it comes to setting yourself apart, you have to find a way to captivate his interest within just a few minutes otherwise you’re going to lose them.

A lot of times it comes down to the overall cost. This does not always hold true as some people are very quality conscious and understand that the cheaper quote is not always going to win itself to the very best application. That being said, they certainly don’t want to feel that they are overpaying for something either as there is certainly no victory or pride to be taken in that. They normally go out and acquire several quotes in order to try and at least compare apples to apples. I say this because it’s very important that you convey to the potential buyer exactly what services you are going to provide and the protocols that you’re going to follow in order to make sure that he is more than confident in your ability to process the job correctly and on time. The more details you provide for him the better chance you have of putting to bed any concerns and trepidations that he might be dealing with, such as a very short turnaround time.

He or she doesn’t see any victory in saving a dollar on their custom embroidery or digital T-shirt printing order if it means that this product is not going to arrive on time. Your main objective when putting together this quote is to win your client’s confidence. We always like to verbally talk to our potential customer as we have found over the years that there is a lot to be gained by doing that.

We are well aware that e-mails certainly do have their place, especially when it comes to keeping a record of what was presented. However, there is absolutely no substitute for talking to a customer one on one or at least on the telephone. This is the best way to come up with reasonable solutions to any objections or questions that they might need answered. The Columbus, OH T-shirt market has become very competitive. When you’re prospective buyer initially calls you up for quote, I would suggest that you give them not only exactly what they are asking for but I would also strongly recommend that you throw in a little something extra that the other guys might not have ever even considered to do.

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