Trends in Moisture Management

If you have been in the store in the athletic department, there is a very big chance that you have seen the words: moisture wicking, performance tees, or moisture management. These terms are referring to a fabric treatment on fabric, usually a t-shirt or polo, that pulls or wicks moisture from your body on to the shirt. The shirt will dry quickly because it is made out of 100% polyester. Therefore, the person that wears this type of shirt is going to be a lot more comfortable.

This performance tee is very popular for custom screen printing and custom embroidery. The shirt is relatively inexpensive and very popular. Besides the tees and polos, the manufacturers are also placing the fabric treatment on mid-layer pullovers and jackets. Although it is not as effective as a wicking material worn over bare skin, wicking technology applied to an outer layer does help transfer the moisture to the surface of the garment where it can evaporate. This can be a positive point to upselling a jacket to a potential customer.

Moisture management apparel will only continue to grow in popularity and its use will expand into new products. In other words, this technology is not going away and will only get better and better.

If you are in the market for any custom silk screening or custom embroidery, we would love the opportunity to give you a quote on all your needs for these garments. If you are in the Columbus, OH area, give us a call. Hope to hear from you soon!

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