Let’s take a look at the technology forecast regarding what’s on the horizon for this upcoming year. It seems like every time we turn around, the things we use in our daily lives continue to evolve at an alarming rate. All of us have been to the department store and noticed how the televisions are getting larger and at the same time becoming much less expensive. I can remember back around three or four years ago when a 60 inch set was in excess of $3000. These days, you can acquire up to an 80 inch for considerably less than that. What was considered to be top of the line and state of the art less than a year and a half ago is now considered to be almost obsolete. The Columbus Ohio digital T-shirt printing industry is no exception to this.
We have advantages today that we didn’t have last year. One of the advantages as an owner of a custom screen printing and embroidery company is that because of this rapidly changing technology, we can do business like never before. For example, what used to require a lot of manpower and was extremely labor intensive can now be done with automation. The human element has almost been taken out of the majority of the production equation. I have always viewed employees as a necessary component, but at the same time have been very mindful of the caveats that sometimes they bring. When you consider this it makes a lot more sense to invest in better equipment that cuts back on the human element considerably in order to have less liability as well as overhead. Unlike people, the equipment shows up for work every day and never get sick. It also never gets tired and doesn’t complain. It doesn’t require that we match their Social Security and Workman’s Compensation insurance is not required. Therefore, a lot of these savings can be passed on to the end user, which will result in a digital T-shirt printing company landing a lot more jobs. This obviously translates into bigger profits.
The Columbus Ohio embroidery business is an extremely competitive one and like any other savvy business person, I’m always trying to figure out a way to better market my company and get an edge over my competition. Although this is typically a pretty large expenditure upfront, it will quickly more than pay for itself. When you add up what you’re paying your workers in a month, it’s alarming . Also, if you add up all the other components that go along with it, you will discover that the monthly installment for your press and dryer are typically much less not to mention that after just a few years they will be paid off and you will own them outright. They will last a very long time as long as they are not abused and they are maintained regularly.