There are so many different components to launching a Columbus, OH screen printing company and each one is very important. Like any successful business endeavor, it is a gamble and a calculated risk as there are no guarantees. It takes a very special type of individual with an entrepreneurial spirit as well as vision in order to be able to see something for what it could be instead of what it currently is. I’ve met a lot of different people who think that just because you happen to own your own business that you don’t have to work very hard and that you have it made. I’ve been in business for myself my entire life and done a lot of different things. However, all of the different ventures shared a common denominator and that is that there were absolutely no guarantees that I was going to bring home a paycheck every week. No matter how good the previous week was, every Monday you are starting from zero. Instead of going home at the end of an eight hour shift and not giving it a second thought, you were on call 24 hours a day seven days a week because you never knew when that phone was going to ring and you didn’t want to miss an opportunity. You didn’t want to be one of those guys who doesn’t answer the phone!
Your potential customer has a very short amount of patience and gets frustrated when he has to leave a message, especially if he doesn’t get a call back in a timely manner. I consider myself to be old school and would always rather talk to a real person hopefully the owner, than some type of automated voice mail or a call center. I believe that there is a lot to be gained from an audible conversation and not just exchanging e-mails. The more specific details that you can educate us with greatly increases the chance of loss being able to come up with reasonable solutions to any significant challenges that you might be facing. I cannot over emphasize how clear and concise communication is so important.
If you’re thinking about launching a Columbus, OH embroidery and digital T-shirt printing company, then you are going to have to surround yourself with an excellent staff. Otherwise, you are quickly going to become overwhelmed. You can’t do everything because there is simply not enough hours in the day or enough energy. Each individual component of running a successful business is a full-time job in itself. It all starts with the sale opportunity. Once you get that opportunity you need to make the most of it and convince your potential buyer that you are going to be able to give them the best overall value. Assuming that you can do this, then you would have to order all the blank apparel needed to do the job. Once the blank T-shirts come in, everything has to be inventoried in order to make sure that you have everything you’re going to need before you ever go on press. Then starts the production process. An experienced operator makes this look easy, but believe me when I tell you that there is a lot to it. A lot more than just owning the right equipment as the machinery does not run itself and requires an experienced operator. I personally have been in this business for over 20 years and I am still learning. I didn’t have anybody that I could reach out to when I first started that would give me good advice, although I wish I had. What a great advantage that would’ve been.
If you are considering breaking into the Columbus digital T-shirt printing and custom embroidery business, I would recommend you do your due diligence before jumping into the water over your head.