Having good equipment and great operators

There is a whole lot more to being able to turn out a superior product than just owning a decent piece of equipment. Although we are equipped with the very finest machinery that our industry currently has to offer, we’re still only as good as the individual who was standing behind it performing the operation that the production requires.

Custom embroidery all starts with an individual called a digitizer. This is the person who creates the software that tells the needle where and how to move. Almost everyone can put together a decent one color logo, but a lot of the images we work with are actually considered to be very complicated pieces of artwork. These kind of jobs separate the men from the boys. An accomplished digitizer has the ability to establish and emulate the illusion of depth by using various types of stitches and strategically placing them in different directions causing an image on a flat surface to appear to be three-dimensional. This type of application is not easy and takes many years of experience.

We normally like to start out with vector artwork, because it is easier to convert once the job is underway. It will also allow for the operator to change the shape of the image or even enlarge it. He can alter it and apply flashy special effects in order to enhance it. A lot of our new customers mentioned that they do not have any artwork when filling out our free quote request form. They say it’s just words. However, what they don’t understand is that even words are considered to be artwork. There are millions of different fonts to choose. A lot of people just tell us that we’re the experts so we should just pick out whatever we think looks good. However, when we go to submit a proof, they often say they don’t like it. What they need to keep in mind is that it is not important at all if we like it. The important thing is that they need to think it looks good. If they don’t know what they want, then how in the world are we supposed to know? There is an old saying that says time is money. This is exactly why clear and concise communication as well as good direction is imperative right from the start. If we don’t have time to do it right the first chance we get, then how in the world are we going to have time to do it over again?

Approximately 75% of all company logos have some type of lettering involved in the image. A superior embroidery software developer will have a good understanding of something called stitch directions and be able to produce professional looking results. These type of skills take a lot of time and experience to develop as they do not happen overnight. In other words, it’s one thing to own the equipment and it’s another thing entirely to be able to use it properly. We have been around a long time and have a lot of years of experience under our belts having been catering to the Columbus Ohio screen printing as well as Columbus Ohio T-shirt printing requirements for many years now.

We are quite certain that we have the right approach in order to offset any potential challenges that you might be facing such as a limited budget or a quick turnaround time. It’s our goal to figure out a scenario where you are going to be as comfortable acquiring your digital T-shirt printing from us as we are making it for you. This way the repeat orders along with the awesome referrals should just take care of themselves. Please give us a call and you will be able to talk to a real person and not some voice mail.

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