Establishing a t-shirt printing business through GREAT marketing

Here is a word of knowledge from someone who has been in this industry for a long time and has lots of experience. If you are entertaining the possibility of trying to establish a successful Columbus Ohio T-shirt printing company, then you might want to take the time to read this. If it was easy, then I expect everybody would be doing it. That being said, although challenging, it is indeed possible.

There is a lot of different components to running a successful business besides just being able to produce a good product. I strongly believe after many years of running a successful Columbus Ohio screen printing company that the single most important component is the way you decide to market yourself. Marketing and sales go hand in hand, but they are not the same thing. Superior marketing consists of being able to allow your potential customer to find you at that particular moment when they need whatever it is you’re selling. Sales on the other hand, is the ability to convince that same potential buyer that you are going to be the custom screen printing company that gives them the best overall value for their money. Think about this for a moment, you could be the very best at whatever it is you do for living, but if that telephone doesn’t ring and nobody has ever heard of you, then it is very unlikely that you are going to make it after one year in business.

One of the most important pieces to this is building a custom website that not only is easy to navigate and aesthetically pleasing to the eye, but more importantly, that it is seen when people do a relevant search. For example, type in digital T-shirt printing Columbus Ohio and see who shows up on that first landing page. Take the time to click on some of your competitor’s websites and study them. There is a reason that they are showing up. You could learn a great deal from your competition. You don’t necessarily have to reinvent the wheel here. Just take note of the techniques that they are implementing, and use the same strategies.

Keep in mind that this type of placement does not normally happen overnight, but if you are faithful to implement the right strategies and perform them on a consistent basis, it is quite likely that within a year or two that you will be the one showing up. There’s an old saying that patience is a virtue. It’s like going to the gym as you don’t get the results you are hoping for overnight. Also, keep in mind that hard work is also a key ingredient, but it is much more work to work smart. A lot of people start out by hiring a personal trainer, so it might be advantageous to hire a mentor or someone who is experienced to give you the correct techniques in order to make the most of your efforts.

I would also recommend that the very first equipment that you go out and purchase be used digital T-shirt printing machine and not just anyone. This equipment will be of value the second you bring it into your shop. What was the latest and finest digital machine available today could very easily be outdated within a year or two. Technology changes so quickly We would also strongly recommend that you purchase a multi-head custom embroidery machine. In this way, you can cater to your customer on many different levels. It is so much easier to get on the telephone and call up one of your repeat customers than it is to make a cold call and establish a relationship with someone with whom you have no prior history.

This entry was posted in Columbus OH T-Shirt Posts. Bookmark the permalink.

Comments are closed.