What is it exactly that sets one Columbus, Ohio screen printing company apart from all of the others? I have heard it been said that little things can make a huge difference and mean a great deal especially when it comes down to trying to differentiate yourself in a saturated market where there is a ton of competition.
For example when it comes to custom embroidery, it might come down to something as simple as what kind of thread you are using. Some of the different thread options last longer than others and have a much higher sheen. It also might depend on what type of equipment is being used. It’s not uncommon or unheard of that if an embroidery machine is over 15 years old that you can tell a big difference compared to some of the state of the art newer ones out there.
The most important component involved in this equation is the software used to establish the image in the first place. Even if your shop is using the very best program currently available you are only as good as the individual who is sitting behind it. A tremendous program writer has the ability to make it look easy, but in reality nothing could be further from the truth. It takes many years of experience and on hands training so the point I’m trying to make is that there is a lot more to it than just owning the program. A superior digitizer has the ability of actually tricking the eye and creating the illusion of depth on a flat surface by almost making the logo look three dimensional. He does this by taking many different styles of stitches and intermingling them in different directions. This is something that a novice is just not capable of achieving.
With the advancements of recent technology has given us, there is the potential of being able to just simply scan in a logo , but the finished product is far from comparable to doing it the old school way. In other words the human element is quite relevant as when trying to put out quality work. On the other hand custom screen printing has come leaps and bounds over what it used to be and has changed dramatically over the last 15 years or so.
Let’s just say you had a small run of only 12 T-shirts, but you had a lot of colors involved. In the past this would have meant that you would have had to use a separate screen as well as produce color separations for every different color that the image was composed of. That’s not necessary anymore with the advancement of digital T-shirt printing technology has given us. If you happen to live in the Columbus, Ohio area and are looking for a tee company that is dependable and experienced enough to give you a great finished product for a very competitive price, give us a try.