So let’s take a minute to consider what exactly it is going to take to build a successful Columbus t-shirt printing company. From an outsider looking in and the inexperienced eye, it looks easy. I mean how difficult can it be, right? Actually, it can be extremely challenging and difficult. If it was easy, everybody would be doing it. There’s a whole lot more involved than what meets the eye. For example, experience has taught me that there’s a lot of wisdom in acquiring the right equipment. However, at the same time, there’s no reason to be overpaying for it. New screen printing equipment can run into a very large expenditure and it also devalues very quickly.
The same goes for custom embroidery machines. As long as the equipment was maintained properly, a used one works just as good as a new one and you can pick it up more than not for a fraction of the cost of what you would pay for a brand new machine. You will also save on sales tax which can also add up, if you happened to find someone who happens to be in the market for an upgrade or just getting out of the custom t-shirt business entirely. So many startup companies, make the mistake of going out and buying brand new equipment before they actually have a customer base that will support such a monthly payment. They put their back against the wall and create all kinds of unnecessary pressure and in my opinion, they’re putting the cart before the horse.
I’ve been in business my whole adult life, and have come to realize through many years of experience, that the most difficult part of the equation when running any company is to find someone who needs whatever it is you’re selling. It’s so common that the inexperienced investor makes the mistake of racking up a huge overhead before he or she is able to sustain it. Another bit of advice that I could offer would be tonight start off offering everything but specializing and just catering to the Columbus digital t-shirt printing customer. There doesn’t seem to be nearly as much competition for digital applications as there is conventional screen printing and embroidery.