Sometimes I have to remind myself of all the advantages that we have at our disposal in order to try and keep things in their proper perspective. What a great time it is to be an entrepreneur. It wasn’t that long ago when I was going door-to-door and asking business owners if I could have an opportunity to bid on their custom T shirts the next time they were going to need some. You might not think that sounds like hard work, but let me tell you that it is exhausting. I would have to call on approximately 100 businesses in order to find two or three that were actually going to need screen printing or custom embroidery right at that very minute. The other 97 would say to leave a card and they would give me a call when they’re eventually in the market. They would often end up taking my business card and putting it in a stack of approximately 100 other cards and by the time they actually needed what I was selling, they forgot that it was even in there. Needless to say we never got that call. Even if they did happen to need what we were selling, we would actually have to talk to the owner because he was the decision maker. The person standing behind the counter normally did not have the authority to make that kind of decision. The most challenging and difficult part of making a sale was finding somebody who actually needed what we were selling at that point in time. That part of the equation was much more challenging than convincing that person why you were going to give them the best overall value over your competitors.
Nowadays, that equation has completely reversed. We don’t have to knock on doors anymore because people find us by getting on a major search engine and doing a relevant search such as Columbus Ohio T-shirt printing. We don’t have to try to locate our customers, because they are able to locate us. The internet has changed everything by connecting the business owner with the potential client at that crucial moment in time where they can complement each other. Technology has also significantly change the way we do production. Back in the old days custom screen printing required the same exact set up as well the cleanup regardless of how many colors that the image was composed of. Now we are capable of digital tee shirt printing and it does away with all the color separations and cleanup that a conventional Columbus Ohio screen printing company would have to deal with. It is capable of replicating the most complicated halftones and tight registration that is often sought after from graphic artists who have no idea that creating something that looks good on a computer monitor is quite different than being able to lend itself to screen printing on a T shirt. Technology is changing so quickly that what was state of the art last month is now considered to be obsolete. It makes me wonder what kind of advantages we will have 10 years down the line.
If you’re doing a search for a Columbus Ohio T-shirt printing company website, please take the time to click on ours. We believe that we have the right techniques, as well as strategies to be able to offset any potential challenges that you might be dealing with such as a small budget to work with or a short turnaround time.