It’s not uncommon at all for someone who has no experience in starting out in business to be either misinformed or totally out of touch by somehow coming to the false conclusion that there’s not much to it. Sure, to the untrained eye looking in, it appears to be easy. That being said, that is very far from the truth. Running a successful Columbus, OH digital T-shirt printing and custom embroidery company is actually quite challenging. Think about this, being a self-employed entrepreneur normally means you’re always on call. The average person who punches a time clock between the hours of nine and five is able to completely shut it down at the end of the workday. We usually will get his weekends off and the last thing he is thinking about is work related. On the other hand, unlike an hourly employee who gets paid the same amount whether or not the screen printing company is actually making money or not, the owner only gets paid for results. Time and effort have no relevance whatsoever.
For example, when it comes time that you need to make your monthly rent payment and fulfill your financial obligations on your equipment and all the other things any traditional digital T-shirt printing company will have to take on, nobody is at all interested in the fact that you gave it everything you had. All they want is the money that is owed to them when it is due. You cannot pay the bills with effort. There’s a whole lot of pressure here. You think for a second that a guy working for an hourly wage gives any thought towards whether or not you’re going to meet your monthly overhead responsibilities? Of course he doesn’t. This is why trying to start a Columbus, OH screen printing and embroidery company is certainly not for everyone. It takes a very special type of individual to have this kind of vision and to be able to cope with all the stress involved, especially at the beginning when you’re just starting out.
Someone once mentioned that experience is one of the best teachers. However, whoever happened to say that, probably never owned a business. One of the key strategies I used was to study my competitors and see what they were doing instead of trying to reinvent the wheel. I chose the ones that had been around for a while established as well as had a decent reputation. There’s an old cliché that reads, keep your good friends close and your adversaries even closer. The point I’m trying to make is that you can learn a lot from them. Just see what they’re doing and how they go about their business on a daily basis. This could be considered a huge advantage and will hopefully help you to avoid a lot of the same mistakes that they might have made when they were first starting out.